Receipt in. Fridge, dated.

Your fridge finally has a memory.

Photograph the receipt on your way in — or open the door and shoot the fridge itself. Best By reads every item, gives it a real expiry date, and tells the whole household before anything goes bad.

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Why dates are hard

Milk isn't just milk. Best By knows which milk.

Shelf life depends on the brand and the process, not just the category. Best By ships with brand-aware shelf lives — and every time you correct a date, it remembers your correction for that exact product.

Brand-aware dates

Ultra-filtered milk really lasts ten weeks. The same carton of regular milk lasts one.

Regular milk
7d
Fairlife
75d
UHT carton
180d

One fridge, whole household

Everyone sees the same list, live. Someone marks the milk opened — everyone's dates update.

Padded Greek yogurt
Smarked milk as opened
Jused up the strawberries

Warned before, not after

A quiet heads-up two days out. A firm one 24 hours before. Expiry dates in your calendar, if you want them there.

Best By · now
Use it or lose it
Chicken thighs expire tomorrow.
The Cook tab

Dinner ideas that start with what's dying.

Best By reads your fridge and ranks recipes by rescue value — the avocado with one day left outranks everything in the pantry. Every suggestion shows exactly which of your items it uses and how long they've got.

Thirty seconds, once a week

The whole system is one photo.

SCAN

Shoot the receipt

Receipts are read line by line — names, brands, purchase date, prices. Bags and paper towels are skipped.

CHECK

Glance at the dates

Every item lands with its own expiry date and a badge that tells you where the date came from.

RELAX

Get on with your week

Reminders arrive before food turns. Whatever you use up shows up on the shopping list by itself.

BEST BY · 09 · 01

Stop finding out from the smell.